Cartier Red Bow 12-25-2012

Strolling down Fifth Avenue in New York City during December brings out some of the most creative holiday displays in the entire country. The iconic Cartier flagship building was wrapped in an enormous illuminated ribbon, transforming the historic limestone mansion into a giant holiday present right in the middle of Midtown Manhattan.

Selective color processing leaves the ornate stone architecture, city street, and bustling sidewalk in crisp black and white, making the vivid red ribbon and matching window awnings pop with striking contrast. Subtle holiday banners, overhead traffic signals, and festive store window details complete this clean urban architectural composition.