Resume

Timothy Borkowski


Digital Marketing Leader

Web: kickingdesigns.com
Email: [email protected]
LinkedIn: View Profile
Portfolio: View Portfolio

Summary

Digital marketing and web operations professional with more than 27 years of experience at The Siemon Company, supporting global website management, multilingual content operations, marketing automation, and online content delivery for regional teams around the world.

Core strengths include WordPress website management, HTML/CSS, technical SEO, marketing automation, Salesforce/Pardot support, digital asset management, and practical web production for both corporate and freelance projects.

Professional Experience

Digital Marketing Leader / Global Website Manager (1999-Present)
The Siemon Company, Watertown, CT

The Siemon Company is a leading global telecommunications infrastructure manufacturer committed to IT networking innovation, high-performance cabling solutions, and corporate sustainability.

  • Manage Siemon’s multilingual WordPress website across seven language versions, working closely with regional marketing teams throughout China, India, LATAM, APAC, and Europe/Central Asia to deploy localized content, campaign landing pages, event pages, and other digital marketing assets.
  • Support global content publishing initiatives by creating and maintaining standard website content, campaign landing pages, event pages, and related promotional assets for digital use.
  • Administer the company’s WP Engine hosting environment, monitoring website functionality, performance, and overall platform health while supporting ongoing maintenance and troubleshooting efforts.
  • Manage Siemon’s cloud-based digital asset repository using Amazon S3 and CloudFront, maintaining product documentation, white papers, technical briefs, brochures, installation instructions, and other resources used throughout the company’s website and eCatalog.
  • Serve as administrator for Pardot, maintaining webforms, dynamic lists, custom fields, automation processes, and QR code redirects while supporting prospect profiling and lead management activities.
  • Support the integration between Pardot and Salesforce by monitoring prospect synchronization, assisting with data imports, and helping regional marketing teams develop targeted dynamic lists for marketing initiatives.

siemon.com

Freelance Web Designer & Photographer (2000-Present)
Self-employed, Torrington, CT

  • Provide freelance web design and photography services to non-profits, small businesses, and individuals.
  • Plan, design, build, and maintain small business and organization websites with an emphasis on standards-based HTML/CSS, usability, accessibility, search engine optimization, and long-term maintainability.
  • Prepare and edit website graphics, photography, and digital media assets for use across web and promotional channels.
  • Provide practical website support, content updates, and troubleshooting for clients with limited internal technical resources.

Volunteer Experience

Volunteer Website Manager / Web Designer (2016-Present)
Torrington Elks Lodge #372, Torrington, CT

The Benevolent and Protective Order of Elks (BPOE) is a nationwide fraternal organization committed to community service, patriotism, and charitable outreach.

  • Serve as volunteer website manager for Torrington Elks Lodge #372, maintaining the organization’s public website and supporting digital communications for members and the local community.
  • Led a 2016 website redesign and migration to WordPress, creating a mobile-friendly experience and subsequently enhancing the site through redesign updates in 2023 and 2026.
  • Develop and maintain website features that support member communications, event promotion, facility rental inquiries, online ticket sales, and access to lodge information and resources.
  • Established email communication tools to distribute weekly updates and monthly newsletters, while continuing to provide ongoing website maintenance, content updates, and photography support for lodge facilities and premises.

torringtonelks.com

Education

Webmaster/Internet Design, A.S.
Northwestern Connecticut Community College, Winsted, CT

Computer Systems Technology, A.S.
Northwestern Connecticut Community College, Winsted, CT

High School Diploma, HVAC/P
Oliver Wolcott Regional Vocational Technical School, Torrington, CT